/ Caitlin Nitz

UX Content Strategist Instagram

New York NY, USA

caitlin nitz

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Be Principled

Craft is an integral part of design at Instagram, but as products and teams scale they can fall back on letting data be the designer. Principled decisions help us maintain a high level of craft, but making those decisions is difficult. Learn how we approach this tension at Instagram.


Caitlin is a passionate user advocate with over a decade of experience creating content for brands including Facebook, Google, American Express and Walmart.

Currently, she is a UX strategist at Instagram New York, where she’s actively working to eliminate the pressure people feel from likes and notifications on social media.

You can follow Caitlin here...

LinkedIn / Instagram

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