Patima is the GM at PetRescue, a progressive Australian tech charity that’s working towards a future where every pet is safe, respected and loved. She leads a nationally distributed team who look after Australia’s most visited charity website, in addition to running multiple programs and initiatives helping to save lives and bring happiness every day. Prior to this, Patima was the Head of Product and Design at Seven West Media with digital products such as thewest.com.au, perthnow.com.au and 7news.com.au in her team’s care. She spent 12.5 years in agency life before this as the Creative Director (previously the lead designer and a front end developer) at award-winning digital agency, Bam Creative. She’s been a huge champion for the creative tech community, helping to co-organise Mixin Conf, creating a national roadshow and hosting several meetups including Localhost and Product of PER.