Skip to content
Crossroads: Creative Leadership Workshop - Get Your Passes Close

Upcoming Workshops

A Day in the Futur

Chris Do Workshops

About the Workshops


Whatever you think, think the opposite.

Your relationship with money, how you see yourself and your clients, will determine the kind of business you will have. In western culture, it can be taboo to talk about money. “The love of money is the root of all kinds of evil”. The Labor Theory of Value states: the economic value of a good or service is determined by the total amount of "socially necessary labor" required to produce it.

It is no wonder then that many creative professionals have a difficult time running a profitable business. We tie value to labor, feel guilty about making money, and if something is easy for us, we can’t internally reconcile the conflict of charging more.

The goal of all businesses is to charge more, do the best work, provide the best service, for fewer clients. Learn why you should be charging more:

  • Automatically filter out poor fits who can’t afford you
  • Attract clients who have big problems that need solving
  • Be perceived as an expert (why else could they charge this much?)
  • Be allowed to lead the engagement/given control
  • Reduce competition
  • Hire best-in-class staff
  • Allow you and your team to do their best work

In this workshop, you’ll learn:

How to have the money conversation so that you can charge more, price painlessly, be seen as the subject matter expert, be given permission to lead the engagement, diagnose and find the real problem, and close without friction, even if you are an introvert and hates sales.

  • Art of asking questions
  • Communication: Learning how to listen
  • Objection handling
  • Money conversation (Pro-ACT)
  • Perfect one-page proposal (ROT)
  • Painless pricing—a guide on what to use when
  • Four types of clients

Who is this for?

  • Sole proprietor (service professional), small to medium sized creative agencies, creative entrepreneurs in growth mode
  • Starting or currently running a creative business
  • In-house agency team members involved in business operations
Topics Covered

- Finding your two word personal brand
- New rules of social media and content marketing
- Mass vs niche media writing copy that grabs attention and hooks an audience
- Building a customer journey map to find your ideal customer
- Pricing models and strategies around value based pricing
- My SALES framework (how to sell without being salesy)
- Objection handling including the Socratic Six framework

The Workshop Will Include

- Prepared talk
- Interactive prompts
- Rapid fire exercises
- Group discussions
- Role-plays
- Q&A
- Catering & refreshments

Come prepared to laugh, learn, and lead.


What does The Rock, Conor McGregor, Kylie Jenner, Andy Warhol, Reese Witherspoon, the band KISS, and Marie Kondo have in common? They’ve built massive financial fortunes by harnessing and leveraging their personal brands.

But the tables have turned. Today, you can reach audiences without being a mega celebrity. Attention is the new oil and every business in the 21st century can be in the content and media business. Some just don’t know it yet. Others are way ahead.

Arguably, everyone has a brand. Not all are good, desirable, valuable and intentional. Marty Neumeier defines a brand as a person’s gut feeling. If enough people arrive at the same conclusion, then you have a brand.

“Your brand is what other people say about you when you’re not in the room.” —Jeff Bezos.

Every day, what you say and do, the clothes you wear, the words you choose, how you walk, your tone of voice, opinions and attitudes, and the brands you use say something about who you are.

Why brands dominate design culture

Darren Taylor and Mark Schreiber point out four key reasons why branding has become so important in the 21st century, in their book “Rebranding Branding”:

The rise of corporations—branding became a necessity for companies to differentiate themselves from the competition.

The speed of innovation—changing tastes, opinions, ideas and preferences reward the most perceptive and responsive brands. Hippies wore jeans as a fashion statement which drove demand for Levi’s.

Globalization—unbranded products and companies become irrelevant and virtually extinct due to the availability and preference for global brands.

The end of information asymmetry—companies no longer control the media channels. Social media platforms have shifted the power to people. Companies no longer own brands, customers do.

Do personal brands matter? Consider the following:

  • Apple has 8.7m followers - Tim Cook has 13.7m followers
  • Tesla has 18m followers - Elon Musk has 116.2m followers
  • Virgin has 250.6k followers - Richard Branson has 12.6m followers

Whether you’re looking to build authority, create an audience for your course or book, generate thought leadership, become a sought after public speaker, or build community, be intentional in how you show up. Start crafting your personal brand. We’ll help.

In this workshop, you’ll learn how to:

  • Find your 2-word brand
  • Use your brand to find and frame powerful stories that connect you to your audience/tribeTell your origin, defining moment, and transformation story even if you don’t think you have an interesting story to tell
  • Learn to tap into an infinite well of stories and be able to tell them powerfully
  • The four traits of attractive character (Russel Brunson “DotCom Secrets”)
  • Use “unpopular opinions” to build a loyal following
  • Incorporate the 3F’s in your content (Facts, Fun, Feelings)
  • Content writing tips designed for easy consumption and high engagement
  • Never wonder what to make with my writing prompts
  • Use Amazon to generate content ideas

Ready to be an omni-channel, omni-present content creator?

I’ll teach you the techniques I’ve used to gain over 860k+ followers on IG and 400k followers on Linkedin, despite being an introvert, extremely shy, not particularly good looking or in shape, and 42 when I started creating content.

  • Individuals looking to build their personal brand and increase their online presence by creating engaging content to connect and build an audience
  • Entrepreneurs, designers, creatives, artists, influencers, writers, social media managers, and those seeking to establish themselves as thought leaders in their field

"We filled the front rows, with our minds burning to learn and notebooks at the ready. At times the room was full of tension, confronting lessons, Chris was direct, energetic & passionate about helping creatives.

If it were not for him, I would not have had the privilege to work with global brands like @CultureKings and @CocaCola."

Dain Walker
Founder & Principal, Ryvil Branding & Design

"The moment I heard that Chris Do is coming to Dubai, no doubt that I had to join - I mean how can you miss it?! The 2 days workshop was such a great experience - meeting Chris Do in person and learning from his incredible knowledge and experiences in all different levels was awesome and I especially loved how the workshops gave us the possibility to collaborate and connect with such great people from the region, learning and growing together.

I was looking for a branding workshop to gain more inspiration & to network with all different branding specialists in the region and this was definitely it!"

Kübra Omar
Branding Coach & Strategist

"It was a treat to attend the Chris Do workshop in Sydney. A great opportunity to step out from the day-to-day and listen to a world-class expert, who prompts you to look at things differently, remind you to never undersell experience and efficient processes as telling a good story along the way."

Julie Furlong
CEO & Founder, Bespoke Marketing Strategy

"They don’t teach you this stuff at Uni, but as a business owner, entrepreneur (or practitioner for that matter) we are all in the field of marketing - helping people solve a problem, their problem. And it’s not about selling, lying or manipulation. It’s really about having a simple, genuine conversation, H2H (human to human)."

Aldrin Ocsing
Physiotherapist, Pro Form Physiotherapy

"It was truly an innovative & eye-opening workshop that provided each and every attendee with an inventory of information regarding business, entrepreneurship, creativity and philosophy too. Should you get the chance to participate—we highly suggest you do so!"

Anthony Meyer
Founder & Director, Online is Easy

"Let me tell you, there are not many people I could sit for 6 hours straight and listen to speak, but Chris is one of them. Honestly, lately I have been feeling pretty defeated in my business and have had moments where I thought I should just give it up and go back to working for someone else. Today, my mindset changed completely. I am more motivated than ever.

So, thank you for all of the education and knowledge you provide, and the way you impact peoples lives!"

Kate Walsham
Branding Designer, Two Creativ
About Chris

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.

He has taught Sequential design for over 15 years at ArtCenter College of Design as well as Otis College of Art and Design. Additionally, he has lectured all over the world including: AIGA National Design Conference, Birmingham Design Festival, Awwwards New York/San Francisco/Amsterdam, AIGA Miami, The Design Conference Brisbane, Creative South, Digital Design Days Milan/Geneva, Lu Xun Academy Fine Art Dalian, Motion Conference Santa Fe, VMA Design Conference, MIT Boston, Bend Design Conference, Graphika Manila, Create Philippines, Rise Up Summit Cairo, RGD Design Thinkers Toronto, California Institute of the Arts, LA Art Institute, Otis College of Design, UCLA, MGLA, Cal State Los Angeles/ Northridge, Post Production World, Adobe Video World and San Diego University.

His firm’s work has been recognized by national and international organizations such as: the Emmy’s, Clio, Effie Gold, Huffington Post,, Webbie, Communication Arts, London International Awards, One Show, British D&AD, AICP 20, Pictoplasma, How, 72 dpi, L.A. Weekly, Boards, Res 10, Type Director’s Club (20, 22, 23, 26), IDN, Addy Awards, BDA, Create, Stash (2, 12, 22, 24, 35, 43, 65), Creatie Augustus 2010, Motion Design, Asia Image, Brief, 365 AIGA Year In Design 26, Art Director’s Club, Motionographer, New York Festivals, B Brand, PPaper, I.D., and Print.

Mr. Do has given talks and conducted workshops on: Sales, Negotiations, Value Based Pricing, Mindset, Branding, Graphic & Motion Design, Social Media Marketing, Entrepreneurship, Business Management, and Client Relations.

The Futur website


Ticket purchases are non-refundable with the exception of special cases. Please emailteam@nobs.eventsfor more information.

Tickets are transferrable for a different workshop or if you wish to transfer to another person.

To change your ticket for a different date, please email and quote your order number.

If you would like to transfer your ticket to another person, you can do this via a link on your ticket confirmation.

The event will be confirmed once the minimum amount of attendees is met. This will be no less than 14 days prior to the workshop date.

If the event is cancelled, you will receive an automatic full refund as soon as cancellation is confirmed.

NO/BS Events are an award-winning event company that specialises in running world-class conferences, workshops and meetups for the digital, design, marketing and tech industries.

We are an official tour partner of Chris Do and The Futur. Working together, our aim is to share Chris' knowledge with the world by running his unique workshops in several cities/countries per year.

  • Coffee/tea/water/snacks and lunch.
  • Worksheets
  • Shared cloud-document for group notes
  • Separate meet-up events TBD

Absolutely! Hit us up and let's organise a chat