Head of Place
Cat is a highly skilled strategic thinker with more than 30 years’ experience in branding, design and communications.
Her vast knowledge in brand positioning, market analysis, segmentation and research, brand engagement, and brand identities helps Frost*collective develop brands that connect with people and take businesses forward.
Since joining Frost* in 2001, Cat has led numerous high profile national and international branding projects for clients including Qantas, AMP Capital, IAG, Woolworths, Dan Murphy’s , John Holland and Foxtel.
She has a particular interest in cultural and destination branding, having spearheaded transformational strategies for the Sydney Opera House, Sydney Living Museums, State Library of NSW, Museum of Australian Democracy, Broken Hill, Redfern, North Sydney, Sutherland Shire and Canterbury Bankstown.
In 2019 Cat became Head of Frost*Place, leaders in place visioning, property branding and marketing to address the challenges and opportunities of urban life, with a focus on innovation, effectiveness, originality and human-centred solutions.
Cat is passionate about the power of design thinking and its transformational effect on organisations and places – no matter how large or small.