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Jasmin Bedir


Fck the Cupcakes

Sydney, AUS

Jasmin’s upbringing as the daughter to a Muslim migrant in Germany in a lower socio economic environment influenced her view of the world. Her 15 years’ experience in the Australian ad industry affirmed her views on the work that is required to level the playing field in this country in all aspects of diversity and inclusion. She has been vocal on this topic in articles, podcasts and created a diverse & inclusive working environment as the CEO of Innocean.

In March 2021, Jasmin launched Fck The Cupcakes, a not-for-profit gender equality initiative to fight endemic misogyny 365 days a year using what the industry does best: Creative Communications. Fck The Cupcakes (FTC) has since grown into an industry wide initiative with support from agencies, publishers, broadcasters, other not-for-profits, as well as brands



NO/BS Conference acknowledges the Traditional Owners, the Wurundjeri and Boon Wurrung people of the Kulin Nation, on whose land we meet, share and work. We pay our respects to Elders past and present and extend our respect to Aboriginal and Torres Strait Islander people from all nations of this land.